Vidwan-ID : 97628



  • Prof Mrinalini Pandey

  • Associate Professor
  • Indian Institute of Technology (ISM) Dhanbad
Publications 2008 - 2021

Publications

  • 34
    Journal Articles
  • 3
    Book
  • 4
    Conference
    Proceedings
  • 1
    Review
  • 1
    Projects
  • 1
  • 8

Citations / H-Index

15 Citations
2 h-index
11 Citations

Google Scholar

Co-author Network


Expertise

Management

Advertising, Consumer Behaviour, Services Marketing

Personal Information

Prof Mrinalini Pandey

Female
Management Studies Indian Institute of Technology (Indian School of Mines) Dhanbad
, Dhanbad, India - 826004


Experience

  • Associate Professor

    Department of Management Studies

    Indian Institute of Technology (ISM) Dhanbad


Qualification

  • PhD

    Indian Institute of Technology (Indian School of Mines)


Honours and Awards

2016

Aparajita Award for her contribution towards women empowerment in Jharkhand

Prabhat Khabar

2014

Best Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath

3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT Nagpur in association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur

2013

The Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate

P E S Institute of Technology, Bangalore

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2016

Aparajita Award for her contribution towards women empowerment in Jharkhand

Prabhat Khabar

2014

Best Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath

3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT Nagpur in association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur

2013

The Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate

P E S Institute of Technology, Bangalore

2009

Prof. Sourya Pattnaik Memorial Best Paper Award for her paper on “Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario” Cash prize of Rs. 10, 000/-and certificate

International Conference on “Marketing in Emerging Markets: Icon-M’09”, held at Rourkela Institute of Management Studies, Rourkela

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Doctoral Theses Guided

2020

“A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior”

Santosh Kumar, Indian Institute of Technology (ISM), Dhanbad

2017

“Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India."

Akanksha Dubey, Indian Institute of Technology (ISM), Dhanbad

2017

“A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India."

Anuradha, Indian Institute of Technology (ISM), Dhanbad

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2020

“A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior”

Santosh Kumar, Indian Institute of Technology (ISM), Dhanbad

2017

“Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India."

Akanksha Dubey, Indian Institute of Technology (ISM), Dhanbad

2017

“A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India."

Anuradha, Indian Institute of Technology (ISM), Dhanbad

2016

"Study of Emotional Response of Consumer towards Indian Television Advertisements of Automobile Sector"

Sanjay Jerath, Indian Institute of Technology (ISM), Dhanbad

2015

“A Study of Awareness & Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market”

Arunangshu Giri, Indian Institute of Technology (ISM), Dhanbad

2014

“A Study of impact and acceptability of Augmented Reality Advertising on Indian Consumers’

Poonam Singh, Indian Institute of Technology (ISM), Dhanbad

2013

“A Study of Effect of Advertising on Consumers’ Acceptance Level of IPTV in India”

Samiran Sur, Indian School of Mines, Dhanbad

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Membership In Professional Bodies

2019

Indian Association of Women’s Studies

Life time

2008

Academy of Indian Social Sciences

Life time

2008

Indian Science Congress

Life time

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2019

Indian Association of Women’s Studies

Life time

2008

Academy of Indian Social Sciences

Life time

2008

Indian Science Congress

Life time

2007

National HRD Network

Life time

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Research Projects

“Study of Living and Working conditions of Artists of Tribal paintings of Jharkhand"

Funding Agency : DC, Handicrafts, Ministry of Textiles

“Study of Living and Working conditions of Artists of Tribal paintings of Jharkhand"

Funding Agency : DC, Handicrafts, Ministry of Textiles

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