Academic Identity
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Orcid Id 0000-0001-5253-0693 -
Scopus Id 56963426000 -
Researcher Id AAC-4425-2020 -
Google Scholar Id 2DiIow4AAAAJ
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Prof Mrinalini Pandey
- Associate Professor
- Indian Institute of Technology (ISM) Dhanbad
Publications 2008 - 2023
Publications
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41
Journal Articles
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2
Book Chapter
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5
Book
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4
Conference
Proceedings -
1
Editorial
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1
Review
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2
Projects
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4
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2
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1
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15
Citations / H-Index
48
Citations
4
h-index
38
Citations
Google Scholar
Personal Information
Prof Mrinalini Pandey
Female
Department of Management Studies and Industrial Engineering Indian Institute of Technology (Indian School of Mines) Dhanbad
Dhanbad, Jharkhand, India - 826004
Experience
-
Associate Professor
Department of Management Studies and Industrial Engineering
Indian Institute of Technology (ISM) Dhanbad
Honours and Awards
2016
Aparajita Award for her contribution towards women empowerment in Jharkhand
Prabhat Khabar
2014
Best Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath
3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT Nagpur in association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur
2013
The Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate
P E S Institute of Technology, Bangalore
2016
Aparajita Award for her contribution towards women empowerment in Jharkhand
Prabhat Khabar
2014
Best Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath
3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT Nagpur in association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur
2013
The Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate
P E S Institute of Technology, Bangalore
2009
Prof. Sourya Pattnaik Memorial Best Paper Award for her paper on “Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario” Cash prize of Rs. 10, 000/-and certificate
International Conference on “Marketing in Emerging Markets: Icon-M’09”, held at Rourkela Institute of Management Studies, Rourkela
Doctoral Theses Guided
2022
INFLUENCE OF INTEREST GROUPS LOBBYING IN INDIA: A STUDY OF FOSSIL FUELS SECTOR
Pankaj KP Shreyaskar, IIT
2020
“A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior”
Santosh Kumar, Indian Institute of Technology (ISM), Dhanbad
2017
“Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India."
Akanksha Dubey, Indian Institute of Technology (ISM), Dhanbad
2022
INFLUENCE OF INTEREST GROUPS LOBBYING IN INDIA: A STUDY OF FOSSIL FUELS SECTOR
Pankaj KP Shreyaskar, IIT
2020
“A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior”
Santosh Kumar, Indian Institute of Technology (ISM), Dhanbad
2017
“Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India."
Akanksha Dubey, Indian Institute of Technology (ISM), Dhanbad
2017
“A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India."
Anuradha, Indian Institute of Technology (ISM), Dhanbad
2016
"Study of Emotional Response of Consumer towards Indian Television Advertisements of Automobile Sector"
Sanjay Jerath, Indian Institute of Technology (ISM), Dhanbad
2015
“A Study of Awareness & Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market”
Arunangshu Giri, Indian Institute of Technology (ISM), Dhanbad
2014
“A Study of impact and acceptability of Augmented Reality Advertising on Indian Consumers’
Poonam Singh, Indian Institute of Technology (ISM), Dhanbad
2013
“A Study of Effect of Advertising on Consumers’ Acceptance Level of IPTV in India”
Samiran Sur, Indian School of Mines, Dhanbad
Membership In Professional Bodies
2019
Indian Association of Women’s Studies
Life time
2008
Academy of Indian Social Sciences
Life time
2008
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Indian Science Congress
Life time
2019
Indian Association of Women’s Studies
Life time
2008
Academy of Indian Social Sciences
Life time
2008
Indian Science Congress
Life time
2007
Read Less
National HRD Network
Life time
